Up Your ROI!

While I have not been blogging the past couple of weeks, I have been narrowing down my ideas for what to “start.” In the process, I discovered Eric Ries and his “Lean Startup” movement, and this perfectly describes my approach to this process.

Anyway, I have settled on a company name: 42fingers and its first two product ideas:

1. DoneWisely: GTD  with the Wisdom of the Crowd;
2. FloorPlansDatabase: Online Real Estate Floor plans with a unique, long-lasting, twist.

I have been thinking about the online floor plans idea for years, and I discovered during the past few weeks that the software tools to make it practical have recently become available. This is very exciting, but this idea will take a bit more effort to validate than the GTD idea, so I am focusing my initial prototyping and market validation efforts on DoneWisely.

In the spirit of the Lean Startup philosophy, however, I will determine quickly whether this idea has legs. I really think it does (despite–or perhaps because of–the competition in this space), but if not, I’ll quickly move on to the next idea.

Confused? Check out that Eric Ries blog. He explains it much better than I can, and I need to get working on my first idea.